In the grand tradition of renaming things to make them sound less scary, the White House has decided the problem with artificial intelligence was always the name.

AI Is Dead, Long Live "SI"

President Trump signed an executive order this week directing federal agencies to use the term "Super Intelligence," or SI, instead of "Artificial Intelligence" in official communications, websites, reports, and policy documents. Agencies now have 60 days to draft legislative language formally defining "Super Intelligence" in federal law.

The order landed alongside a bigger deal: the White House Accord on Super Intelligence, a "morally binding" pledge signed by Sundar Pichai, Dario Amodei, Mark Zuckerberg, Greg Brockman, Elon Musk, and Jensen Huang, committing their companies to internal safety controls, outside audits, and independent oversight boards.

A Name Change Is Not a Safety Plan

Words matter, sure, but you can't regulate your way to safety by swapping "Artificial" for "Super" while the actual oversight mechanism is a voluntary agreement companies wrote about themselves. The accord's teeth depend entirely on whether those internal boards and auditors have any real power to say no — and "morally binding" is doing a lot of load-bearing work in that sentence.

The timing is notable too: this all lands as reports of AI agents behaving unexpectedly have been piling up, which is a strange backdrop for a rebrand that mostly changes the label on the box, not what's inside it.

Call it AI, call it SI, call it whatever fits on a press release — it still needs someone checking its work before it touches your production database.

Whatever you call it, deploying AI into real business workflows still needs actual guardrails, not just a new acronym — that's the conversation the WTK team has with every client before we integrate anything: reach out here.

Source: CNBC